11street ‘Manis Ramadhan, Meriah Lebaran’ Campaign with up to 90% discount and RM10 million worth of coupon giveaways
Recently 11street did an online survey over 2,000 respondents regarding festive season expenditure amongst Malaysians to provide a better understanding on the expenses of the
nation as Hari Raya approaches.
As Hari Raya approaches, 90% of
the surveyed population indicated that expenditure during the Raya festive
season will possibly increase due to the implementation of GST in 2015 and the
weakening ringgit. Consumers now becoming more prudent
and consequently smarter with their spending. For instance, more than 60% of
Malaysians see value in involving family members when making a decision to
spend. Therefore, there is a growing trend of shifting to the e-commerce
platform, as they are able to provide better money saving options.
The survey also shows that baju raya is still the most necessary
item during the celebration because it has significant ties to the
traditions of Hari Raya. 78% of the respondents stated that they will purchase
new Hari Raya clothing before purchasing any other items which include
accessories, shoes, and luxury branded goods. Malaysia consumers also highlighted that Raya goodies such as kuih, biscuits and decorations are included in the list of
necessities.
 |
| Hoseok Kim, CEO of 11street |
“It is
important to understand the consumer first, then being able to provide when the
economy hinders the spending power of the consumer. With this festive period
upon us, 11street acknowledges the means to purchase something considered a
necessity at an affordable price.” said Hoseok Kim,
11street is offering ‘Manis Ramadhan, Meriah Lebaran’ Campaign
to cater for all Hari Raya needs with up to 90% discount and RM10 million
worth of coupon giveaways supporting popular brands like Tupperware, SyomirIzwa
Gupta and Nestle so customers all over Malaysia, whether looking to hold close
to tradition or are tight on a budget, can afford the necessities this Hari
Raya.
 |
| Hoseok Kim mingling with media at the Ramadhan dinner |
For more information on ‘Manis Ramadhan, MeriahLebaran’ Campaign,
please visit 11street.my or contact 03-2720 0000 for more information.
Like and follow us on Facebook for more exclusive news!
0 comments: