NIVEA COOL KICK – TRIPLE SHIELD CHALLENGE Media Launch

23:42:00 kaikiat0909 0 Comments

For centuries, men have been obsessed with covering up body odor. Hot weather and active lifestyles make men sweat. Sweat causes sticky underarms and uncomfortable feeling which also leads to bacteria accumulation that causes body odor.

NIVEA understands that sweat, bacteria and body odor are the common issues faced by men and these problems affect their self-esteem. With NIVEA MEN Cool Kick, men will get Triple Protection against sweat, bacteria & body odor. The breakthrough innovation contains cool care formula that provides maximum cooling & long lasting freshness to the underarm to avoid sticky feeling even during hot weather.

“At NIVEA, we make sure that confidence is packaged into each and every one of our products. That’s why, every year, we spend millions investing in R&D and product innovation. I believe this has proven to be successful, as NIVEA deodorants have been performing extremely well in the market, growing 13x faster than the market growth. In fact, NIVEA is the No.1 deodorant brand in the market today” said Mr. Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore

NIVEA has embarked on its Cool Kick - Triple Shield Campaign that is designed to put the everyday man to the test be it digital or an on the ground battle. Consumer can participate in the game digitally by playing Triple Shield online game through NIVEA MEN Malaysia Facebook where prizes worth RM80,000 are up for grab. Contest period is from January to April 2015.

The idea of having the Triple Shield Game is not only for fun but to also highlight 3 common threats that most men dwell with and will affect their confidence in real life. The game which is inspired from the dodge ball game requires team member of 3 to defend themselves from 3 balls attacked by the opponents. At the end of the game, the team that manage to defend themselves the most from the 3 threats using the triple shield will win.

The 3 celebrities were also put to test in the Triple Shield Challenge. Guests and members of the media had the chance to experience the Triple Shield Challenge and the digital game where winners walked away with exclusive NIVEA prizes.

Fitness enthusiast, Kevin Zahri and actors Zul Ariffin and Nazim Othman all shared their personal thoughts after having been using Nivea MEN Cool Kick deodorant.